Sproutsongs Music | Raleigh, NC

The owner of Sproutsongs Music was interested in elevating her Instagram presence to tap into a new audience. For the past decade she has relied on word of mouth referrals and the goal was for her social presence to embody the warmth, fun, and community that parents were already raving about to their friends.

The owner was not ready for a new logo, but open to additional branding ideas for Instagram. I was conscious of creating a complimentary color scheme and branding motifs that aligned with her existing logo and the parent company’s (Music Together) brand guide.

The Before and After view (left) is comparing August 2023 with March 2024.

The initial goal of establishing a cohesive web presence progressed into optimization of her social bio, the creation of promotional reels, and design deliverables for in person events.