In the summer of 2021, I worked with the Qualtrics HR team and a third-party agency to implement a hiring campaign featured on the Washington Metropolitan Area Transit Authority’s (WMATA) advertising mediums. The designs were displayed in the interior of 110 train cars, station liveboards and platform railings at the Orange and Silver line train stations.

Liveboard

Seen at Wiehle-Reston station(above) the liveboards were featured at station platforms along the Orange and Silver lines. Knowing that commuters would be standing on the platforms waiting for their trains, we incorporated a QR code for easy access to the careers web page.

The designs were displayed in the interior of 110 train cars, station liveboards and platform railings at the Orange and Silver line train stations.